The New York Times reports the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses.
They may have been a great electronic baby sitter, but the unusual refunds appear to be a tacit admission that they did not increase infant intellect.
“We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,” said Susan Linn, director of Campaign for a Commercial-Free Childhood, which has been pushing the issue for years.
Anyone who thought that sitting their kid in front of the TV and popping in a Baby Einstein DVD was going to make them smarter than the next kid was just, um, kidding themselves. From my own personal experience, the Baby Einstein videos calmed my daughter down at night. They are very pleasantly engaging for toddlers. Make them smarter? Come on. You know what's wrong in my opinion? Too many parents looking to get their toddlers on the rat race treadmill too soon. Let kids be kids.
Tuesday, October 27, 2009
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