Monday, March 1, 2010

From Variety: Kardashians Set Record for E!

'Kardashians' set record for E!
Season finale nabs 4.8 million viewers
By STUART LEVINE

E! continues to relish the drama of the Kardashian clan.
The cabler drew 4.8 million viewers for Sunday night's season-four finale of "Keeping up With the Kardashians," making it the most-watched telecast in the history of the network.

Previous record of 4.3 million was also set by the "Kardashians" for an episode that aired Jan. 3.

The finale, in which Kourtney Kardashian had her baby, set ratings records in several demos. Nielsen will issue final numbers today, but "Kardashians" was expected to top original dramas "Brothers and Sisters" on ABC and "Cold Case" on CBS among adults 18-49.

Second season of spinoff series "Kourtney and Khloe Take Miami" will launch in June.

One-time special "The Spindustry" -- about a PR firm that specializes in Hollywood parties -- followed "Kardashians" at 10:30 p.m. Sunday and received some traction, drawing 2.5 million viewers. Network may consider turning "Spindustry" into a series.

The second season of "Kendra" and new series "Pretty Wild" debut March 14.

Elsewhere Sunday, CBS reality rookie "Undercover Boss" (prelim 4.8/11 in 18-49, 13.6 million viewers overall) remained strong in its third outing, easily topping ABC's original "Desperate Housewives" (prelim 3.7/8, 10.9 million) in their first encounter.

At the Olympics, NBC averaged a preliminary 22.4 million viewers in primetime to dominate the night, but it was down quite a bit from the previous Sunday. The mothership net was certainly impacted by competing Olympics coverage on MSNBC, as the U.S.-Canada hockey game drew roughly 8.2 million viewers on the cabler, matching the election-night coverage in November 2008 as its most-watched telecast ever.

Also, Lifetime Movie Network scored well with original pic "Sins of the Mother," which was the second highest rated and second most watched original telepic with women in the net's history (2.65 million viewers).

(Rick Kissell contributed to this report.)

Read the full article at:
http://www.variety.com/article/VR1118015585.html

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